Tesla's very public secret, codenamed Highland, is now in showrooms in China. The company finally publicly revealed the product, as predicted for the beginning of September, and thanks to months of leaks, there weren't a lot of surprises. We’ve been reporting on leaks since the end of 2022, and it turns out our sources were accurate.
Tesla has again made a publicity splash without spending a dime on traditional advertising. Instead, the company gave some automotive YouTubers an early peak at the Model 3. As soon as the embargo was lifted, YouTube channels were filled with views — money in the content creators’ pocket and publicity for Tesla.
Ambient Lighting
Multicolor ambient LED interior lighting extends from the dash to the rear seats. If that’s not cool enough, this color appears to be adjustable to any shade you like, similar to how you can change the color of your Tesla on the screen and in the app. More than half of the refreshed Model 3 is made with new parts. It is also coming in two new colors in China, Ultra Red and Stealth Gray.
Range
The range has increased by 11 to 12 percent, which equates to the rear-wheel drive getting 346 miles (554 kilometers), and the dual motor long-range 423 miles (678 kilometres). This is thanks to several things, including the lighter Model 3, now the most aerodynamic Tesla in the lineup at a stunning 0.219 drag coefficient down from 0.225.
Suspension & Road Noise
Tesla officially announced the refreshed Model 3
Tesla
The upgraded suspension provides a more premium ride with new springs & dampers, new geometry on the front suspension, new bushings, and a new way they mount the subframe to the chassis. Moreover, the tires now have more cushioning for an improved ride.
Tesla has made a 30% decrease in wind and ambient noise, a 25% improvement in impact noise, and a 20% improvement in road noise. This has been achieved by using acoustic glass on the rear windows and back window (it was only on the front windows before), resulting in "360º acoustic glass". Additionally, more sound insulation has been added for a quieter ride.
Even Better Interior
However, you won’t be able to hear the quiet thanks to the new 17-speaker sound system, up from 14 speakers — complete with two subwoofers and two amplifiers.
We knew the interior was getting an overhaul, but we didn’t know about the upgraded ventilation system, allowing the passage side to be turned off and gain separate fan speeds. There are also two microphones for clearers calls and improved Wi-Fi connectivity. There is also an updated center console with real metal handles and a 65W USB-C charger that provides enough power to charge almost any USB-C device, includingarge a laptop. The center touchscreen has smaller bezels, higher contrast, and better responsiveness. Speaking of screens, there is an 8-inch touchscreen for rear passengers, just like the Model S and Model X.
Tesla officially announced the refreshed Model 3
Tesla
Front Bumper Camera
Tesla officially announced the refreshed Model 3
Tesla
The rumored front camera did not appear in any of the YouTube videos. As previously reported, the new Model 3 is still believed to have a front camera, just like the Cybertruck, and did appear with it in several photos. The front camera will eliminate that very real blind spot just in front of the bumper that the cameras in the windshield can’t see.
Details We Already Knew
Tesla officially announced the refreshed Model 3
Tesla
Now for a refresher about the Model 3 refresh. We’ve been talking about this vehicle since December of 2022, as the partially covered cars started popping up around California. Along the way we learned a lot, but we know that not all of you read about Tesla every day (shame, shame!). So here is a list with links to previous articles that discuss the features.
Tesla has been slashing the prices of the current Model 3, but the Highland is getting a price bump. With the cars already on the showroom floors in China, the RWD is 259,900 yuan, $35,800 USD, while the long-range is 295,900 yuan, $40,800 USD. Those prices are about a 10 percent increase — still, no word when the new Model 3 will be available in North America.
The Tesla Model 3 Highland is more than just a refresh; it's a complete overhaul that addresses several aspects of the vehicle, from aesthetics to performance and comfort. Introducing new colors, a more aerodynamic design, an enhanced sound system, and improved noise insulation are just a few of the many upgrades that make this Model 3 iteration stand out. Although there was a slight bump in the price, the host of improvements and added features justify the increase, offering more value to the customers. Time for an upgrade?
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Tesla has finally launched the refreshed Model Y Long Range Rear Wheel Drive (LR RWD) in the United States. While the refreshed Model Y RWD was available as a Launch-Series option in the Asia-Pacific and European markets, it wasn’t yet available at all in North America. Once the Launch Series stopped being offered, Tesla began shipping non-Launch Edition Model Y LR RWDs in Asia and Europe earlier this year, but didn’t bring it to the United States until now.
The LR RWD is one of Tesla’s most affordable vehicles, starting at $44,990 (or $37,490 after the Federal EV Rebate).
Model Y LR RWD
Spec-wise, the refreshed Model Y LR RWD is a compelling alternative to the AWD model. Tesla has kept the premium interior and audio options on the North American variant, so you get the full experience of the refreshed Model Y. You also get more range and faster charging than the AWD model. The only downside is that it’s two-wheel drive and slower acceleration. However, given the lower price and additional range, those may be worth the tradeoffs.
Vehicle
Range*
0-60mph
Charging Speed (15m)
2025 AWD
501 km / 310 mi
5.0s
239 km / 148 mi
2025 LR RWD
525 km / 326 mi
7.9s
250 km / 155 mi
2026 AWD (Juniper)
526 km / 327 mi
4.3s
266 km / 165 mi
2026 RWD (Juniper)
574 km / 357 mi
5.9s
271 km / 168 mi
*Listed ranges are EPA Ranges.
Pricing
All in all, you get a fantastic deal, given the lower price tag. The refreshed Model Y LR RWD is priced $4,000 less than the AWD version while still offering many of its attractive features.
Model
Price (USD)
Price (CAD)
2026 Model Y LR AWD
$48,990
$84,990*
2026 Model Y LR RWD
$44,990
Not available
*Post-tariff pricing.
Availability
The Long Range RWD is expected to begin shipping immediately in the United States. Tesla has not made the vehicle available in Mexico or Canada yet, likely due to tariff complications. Once the tariff rates settle, Tesla will likely look to export the vehicles from the U.S. to the other two North American countries.
With the arrival of the Long Range RWD variant, the last version we’re waiting for is the refreshed Model Y Performance. That’s likely to be an exciting vehicle, and we’re hopeful it will be in customers’ garages before the end of 2025.
Tesla is adjusting its Supercharger prices based on current usage in a new pilot program. Tesla’s pricing structure has typically revolved around traditional time-based peak/off-peak schedules but is now migrating to a more dynamic model based on live Supercharger utilization.
This development, announced officially through the Tesla Charging X account, should make Supercharger pricing more accurately reflect the demand for the specific Supercharger site instead of basing pricing on past usage.
Live Utilization Pricing
The core of this new pilot will launch at just 10 Supercharger sites in North America. The particular sites in question have not been clarified, but one of the locations is the Supercharger located in Davis, California.
Tesla intends to expand the pilot based on feedback and the success of the initial rollout. We could be looking at the future of Supercharger pricing around the globe.
New Chart and Features
Today, Tesla typically offers two or three prices based on peak and off-peak demand, meaning that Supercharger prices are based on the hour of the day. The current Supercharger chart in the vehicle shows the hours and price on the X-axis, while the Y-axis is the typical demand (image below).
The current chart for Superchargers versus the new one at the top of the page
Not a Tesla App
However, with the new charts that will soon be added to vehicles, Tesla will display the time on the X-axis, and the Y-axis will show the historical demand and the current price (photo at the top of this page).
In theory, the Supercharger's historical demand and real-time usage should be pretty similar, but there will be exceptions, like holidays and other events. Unexpected high and low usage will play a role in the pricing, such as sporting events and natural disasters. If the Supercharger is busy, then pricing will be high; otherwise, it will be low.
This also introduces a new feature, since pricing is now based on actual demand, users could navigate to a Supercharger that is less busy and, therefore, cheaper. In the hero image, we can see that Tesla will add a new “Find Lower Price Charging” button in a future vehicle update. This will likely highlight other nearby Superchargers that are less busy and less expensive.
However, it seems like Tesla may also start charging more for Superchargers than they do today when they’re extremely busy. Judging by the screenshot Tesla shared, the estimated usage never passed the $0.45 per kWh at the Davis, CA Supercharger. However, it seems that there’s a new price of $0.54 per kWh when the Supercharger usage is at its peak.
The good news is that Tesla is being more transparent and indicating whether the price is low or high with new labels. This change will give users more choices in terms of charging prices. If you want to save a few bucks, you can drive to a less busy Supercharger. The price will also be based on actual usage, which seems like a fairer way to determine price.
While Tesla hasn’t updated vehicles yet to show these new charts, the latest version of the Tesla app already incorporates the changes.
What Tesla Says
Max de Zegher, Tesla’s Director of Charging, elaborated on the pilot program on X.
He points out that Tesla Charging’s rates have been consistent, and it has focused on improving the charging experience and availability. Off-peak and on-peak pricing will help to increase both of these.
Tesla has outlined exactly how this new live feedback loop will function. The more accurate real-time station demand can allow Tesla to adjust pricing if a station is experiencing congestion during traditionally “off-peak” hours. On the flipside, if a station is unusually empty, Tesla can reduce the pricing.
This easily incentivizes customers who are keeping an eye on charging costs, as changing your charging destination can be as simple as the tap of a button. Most interestingly, Tesla says that the average price paid by customers is expected to remain the same as with the previous time-based system, even with seasonal and real-time fluctuations.
Crucially, owners can always see the price per kWh on their vehicle’s primary display, as well as in the Tesla app before initiating a charging session. Additionally, Tesla will not change the pricing mid-charge, so there’s no need to worry about it fluctuating up or down while you’re charging.
When reading some of our old blog posts, you'll find that @TeslaCharging has been consistent in its pricing principles: improving the charging experience and Supercharger availability. True to those principles, we're now piloting live site utilization for off-peak and on-peak… https://t.co/rIqQzOZfcG
This move to live-based pricing is being presented as Tesla’s latest step towards managing its vast charging network with a more customer-centric approach. Tesla has had some historical progression in its pricing strategy, so let’s take a look at where we were versus where we are going.
kWh-Based Billing: Tesla has long pushed for billing by the kilowatt-hour (kWh) as the fairest method for customers to pay for the exact energy consumed, avoiding session fees that can obscure actual energy costs. This is now standard in most regions, but it wasn’t too long ago that pricing was determined by the minute.
Idle Fees (2017): To address vehicles remaining plugged in after charging was complete at busy sites, idle fees were implemented to improve stall availability – a practice now common across the industry.
80% SoC Limiter (2019): At busy locations, Tesla introduced an automatic 80% state-of-charge (SoC) charging limit (which users can manually override) to encourage faster turnover, as the final 20% of charging is significantly slower.
Time-Based Peak/Off-Peak Pricing (2020): Pricing based on estimated busy times was rolled out to incentivize charging during less congested periods, helping to distribute demand and manage costs.
Congestion Fees (2023): At particularly busy sites, congestion fees were introduced. These combine the principles of idle fees with disincentivizing charging to a very high state of charge when a station is crowded, with the stated goal of improving availability, not generating profit.
Commitment to Affordability
Alongside these pricing changes, Tesla has reiterated its focus on keeping Supercharging affordable for all its users. Tesla points out that, on average, in North America and Europe, Tesla’s Superchargers are 30% cheaper than other fast-charging options while also being far more reliable.
Beyond that, 2025 is set to be Tesla’s largest year for expanding the Supercharger network while also replacing many older V2 charging sites with faster, more capable V4 Supercharger stations.
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